The marketing side of my CV in one place: the agencies, brands and projects I’ve done content, SEO and social work for. Each one links through to the full case study where there is one.
Six months of structured topic research working out what content the brand should actually make, and why — the demand signals, the clusters, the reasoning. Documented end to end in a 101-page working log.
Built a reel-first Instagram strategy for an owner-run salon known mostly by word of mouth, and filmed the content myself — a plan the owner could keep running after handover.
Built a hiking-content Instagram page from zero in a low-competition niche to prove the method on my own time. Landed consistent 24–26% engagement on cold audiences from a brand-new page.
Keyword research and SEO content strategy for client Dr D’Orio Eyecare, and a TikTok content strategy for client Environmental Factor, a Canadian biotech brand. Worked in SEMrush, Google Search and WordPress.
Client audience and brand research, turned into a set of social posts with captions ready to publish.
More marketing experience to add — including roles, dates or clients not shown here? Send it over and I’ll slot it in.
Every project above with a case study shows the full reasoning — research, decisions and results, end to end. Or get in touch about your own.