Everything I do is one method: using content to build warm interest. Earn genuine attention, make people want to follow and engage, build trust, and only then ask for the sale. You wouldn’t turn on the TV just to watch the commercials — so I don’t make ads people scroll past, I make content they actually choose to watch. I’m obsessive about the top of that funnel, because brands that skip it have nobody warm to sell to. Below is what I do, how I work, and how I’ll quote you — with no fixed price list, because no two briefs are the same.
Each one earns attention first, then carries it down to a sale — no jumping straight to “buy now” before anyone has a reason to care. Hire me for one or a mix; most jobs end up needing two. The starting point is always the same: understand the audience and what makes you worth following before making anything.
Get found by the people already looking — and the much bigger crowd Googling the problem long before they’re ready to buy. I research what your customers actually type into Google, then build a content plan around the terms you can realistically win, and write the articles so they’re structured to rank and to read well.
The heart of it: making people genuinely want to follow and engage with your brand in the first place. Nobody turns on the TV to watch the commercials, and nobody follows a brand for its ads — so the content has to be worth watching on its own. I build a strategy grounded in how each platform really hands out reach: what earns the follow, what gets the comments and shares that pull new people in, and which formats fit your business. Vanity numbers aren’t the goal; a real audience that wants to hear from you is.
Strategy doesn’t post itself. When you need it, I’ll film and edit the short-form video too — built around a strong first second, a thumbnail worth stopping for, and a reason to share. I’ve done this filming live services from scratch, so I’m comfortable shooting in a real working environment.
I read your brand, your audience and what genuinely makes you different before suggesting anything.
Keyword, topic and platform research to find the openings you can actually win — with the data shown.
A clear strategy you can follow, written so it makes sense whether or not you keep working with me.
The articles, posts or video themselves — or a clean handover so your team can run it.
I don’t publish a price list, because the honest answer to “what does it cost” is “it depends on what you need.” A one-off keyword strategy is a different job from an ongoing reel programme. For the moment I work on entirely custom hourly quotes and estimates: I scope the work with you, estimate the hours it’ll take, and agree a rate before anything starts — then track every minute (see below) so you only ever pay for time actually worked.
Four things, by email: your business size, your location, what you actually do, and what makes you different. That’s the raw material I use to build the strategy — the more honest the detail, the sharper the plan.
An honest read on whether I’m the right fit, a recommended scope, and an hourly estimate with a timeline. If a smaller first piece of work makes more sense, I’ll say so.
Right now, everything is custom and hourly. I estimate the hours your project needs, agree a rate with you up front, and bill only against tracked time — no fixed price list, and nothing rounded up.
I track all project time in Hubstaff, which logs hours against named tasks and screenshots my screen every ten minutes while the timer runs. You get a dashboard login to check the hours, tasks and screenshots whenever you like, and you’re only ever billed against tracked time. No money disappears, and nothing is rounded up.
Email me at the address below and tell me four things about your business. This is exactly what I use to build your strategy, so the more honest and specific you are, the sharper my reply.
Those four answers are the raw material for the whole strategy — so don’t worry about polish, just tell me how it really is.
infocratservices@gmail.com