Most marketing shouts “buy now” at people who’ve never heard of you. I work the other way round. My whole method is using content to build warm interest — turning cold strangers into people who actually want to follow, engage and eventually buy. Nobody turns on the TV to watch the commercials, so I don’t make ads people scroll past; I make content worth watching. Two things I’m good at: social media content and SEO. And I track every minute I work, so you always see what you’re paying for.
Hit Quick look for the at-a-glance on any project, or open the full case study — each one expands chapter by chapter.
Reframed 62 keywords to reach the 90% Googling symptoms rather than the 10% already booking.
500+ optometrists competing; ranking only reached the 10% already booking.
The other 90% were Googling symptoms, not “optometrist near me.”
“Myopia management” (4,400 vol / KD 40) beat “optometrist toronto.”
A Toronto salon with great word of mouth and a quiet feed. A reel-first strategy the owner could run himself.
A loved salon in a market of 500+ hairdressers, growing almost entirely by word of mouth.
A content plan the owner could understand and run himself through the quiet January period.
A reel-first strategy built on filming the real, consultative service.
Topic research and three validated content clusters, built from a 418-post manual audit and real demand signals.
TikTok content ideas for a neonic-free biotech brand — I treated it as a strategy task.
Read the real USP, then validated three content clusters against actual demand.
Google Trends, the Creative Center, AnswerThePublic and a 418-post manual audit.
How I work out what content a brand should make — a 101-page research log condensed into a fifteen-second skim.
What content should a deodorant brand actually make — and why?
Six months of structured topic research, documented as I went.
A 101-page log you can skim in fifteen seconds or read in full.
Proof I’ll run the same method on my own time: validated the niche, pivoted from a flat static post to reels, and landed consistent 24–26% engagement on cold audiences from a brand-new page.
Toronto has real transit-reachable trails but no dedicated Instagram presence; Vancouver and Alberta dominate.
Validated the niche, then pivoted from a flat static post to a reel-first formula.
Consistent 24–26% engagement on cold audiences; best reel 3,637 views and 48 profile visits.
Nobody follows, engages with, trusts, or buys from a brand they’ve got no reason to care about yet. So I warm people up with content — cold strangers become an audience that wants to hear from you, step by step, until buying is the natural next move. A funnel that starts at “buy now” is just guesses wearing confidence; I build the whole pathway from the top down.
“You wouldn’t turn on the TV just to watch the commercials.”
So why would anyone follow a brand for its ads? People follow and engage with content that’s genuinely worth their time. My whole job is making your brand exactly that — not an interruption people scroll past, but something they actually choose to watch and react to.
Content that actually stops the scroll — a strong first second and a reason to look twice.
Being useful and distinctive enough that people choose to follow and keep watching.
Comments, saves and shares — the signals that earn reach and pull new people in.
Showing up consistently until your brand is the obvious, familiar choice.
By the time someone’s ready to buy, you’ve already earned the permission to sell.
Each one earns attention first, then carries it down to a sale. Hire me for one or a mix — most jobs end up needing two.
Get found by the people already looking — and the much bigger crowd Googling the problem long before they’re ready to buy.
The heart of it: making people actually want to follow and engage on Instagram and TikTok — built around how each platform really hands out reach, not how you wish it did.
Strategy doesn’t post itself. When you need it, I film and edit the video too — built around a strong first second and a reason to share.
I read your brand, your audience and what genuinely makes you different before suggesting anything.
Keyword, topic and platform research to find the openings you can actually win — with the data shown.
A clear strategy you can follow, written so it makes sense whether or not you keep working with me.
The articles, posts or video themselves — or a clean handover so your team can run it.
I don’t like people running off with money any more than you do, so I take that risk off the table. Every minute on your project is tracked in Hubstaff, logged against named tasks, with a screenshot of my screen every ten minutes while the timer runs.
Useful content earns the follow, and the follow earns the later permission to sell. That is the whole pathway.
Every business is at a different point, so for now I work on entirely custom hourly quotes and estimates — no price list. Send a line about where you are and what you want more of, and I’ll tell you honestly whether I can help and what it would cost.
See services & how quotes work